Brand Guidelines

The TEDxPortland brand is far more than a logo — it's a value set and a community that connects and inspires. However, our logo is still an important part of the package. Here's a guide on how to make sure our assets are used at their best, no matter where they show up.

A minimum buffer zone the height of the "x" in the logo should always be maintained around the logo perimeter. Keep other logos, graphics, or copy out of this zone. Our logos may not be "locked up" with any other logos or images — other logos cannot appear as if they're part of the TEDxPortland event logo.

Only use a solid white or black background.

When stacked vertically, maintain the minimum clear space buffer.

When you write the event name in text rather than logo form (e.g. in an email or a social media caption): write TEDx and Portland as one word (e.g. YES: TEDxPortland, NO: TedXPortland, TEDx Portland, TEDxPORTLAND, TED x Portland).

• Offset printing with Pantone inks: When possible, a spot color should be used for the logo — this is the best way to reproduce TED Red (Pantone 185).
• Offset printing with 4-color process inks: If specifying a spot color is not possible, the 4-color process (CMYK) method of printing may be used to print the TEDxPortland logo. 4-color process printing is acceptable, although it is not the preferable way to reproduce the logo. In 4-color process printing, the TED Red color will only be simulated.
• Desktop printing: Sometimes it is more appropriate to produce branded publications and other communications using a digital process — such as printing from a computer directly to a desktop laser or ink-jet printer. Local settings and calibrations should be used to determine the best color specifications for your particular printer.
• On-screen/web: When the TEDxPortland logo is reproduced on-screen, in slide presentations, in video, or online, RGB or web color logos should be used. On-screen applications use RGB (red/green/blue) values to simulate color. On the web, hex values are used to specify color. Each of these specifications is shown to the right.

Note that even though you may be offset printing a publication using 4-color process, it is often possible (and highly recommended) to specify an additional spot color (Pantone 185) for the logo.

The colors shown here and throughout these guidelines have not been evaluated by Pantone Inc. for accuracy and may not match the Pantone Color Standards.

Due to the manner in which color is represented on-screen, the colors shown here may not accurately represent the true TEDx colors. Therefore, do not use the colors shown here (or a printed version of this page) for color matching. Instead, always refer to the color specifications and visually match the specified colors accurately using Pantone Color Standards.

The typeface Helvetica is an integral part of our visual identity, and it comes pre-installed on most computers. If you do not have access to Helvetica, you can use Inter Light, which is a nearly identical open-source font. If you have a different version of Helvetica (Helvetica Neue, for example), use the Regular weight of your version.

A minimum buffer zone double the width of the "I" in HOMECOMING should always be maintained around the tagline lockup. Our logos may not be "locked up" with any other logos or images — other logos cannot appear as if they're part of the HOMECOMING event logo.

Only use a solid white or black background.

A minimum buffer zone double the width of the "I" in IDEAS CHANGE EVERYTHING should always be maintained around the tagline lockup. Keep other logos, graphics, or copy out of this zone. Other logos cannot appear as if they're part of the IDEAS CHANGE EVERYTHING lockup. When stacked, the three words should remain left aligned always.